Why It Matters
Many of the tasks involved in building and managing campaigns, from translating a brief into an ad to analyzing performance, can take significant time.
Overview
September 16, 2026 Introducing new AI-powered experiences for ChatGPT Ads. Today, we’re introducing new AI-powered experiences to make ads more useful for people and advertising easier for businesses. We’re testing Sponsored Agents, which let people start a conversation with a business-sponsored agent after clicking an ad in ChatGPT.
Why It Matters
Many of the tasks involved in building and managing campaigns, from translating a brief into an ad to analyzing performance, can take significant time.
Key Details
We are making it easier to create ads by simply writing a few prompts in ChatGPT Work.
At the same time, we are making Ads Manager more powerful with new AI creative tools.
Finally, new integrations with HubSpot, our first CRM partner, and Shopify, our first ecommerce partner, are bringing ChatGPT Ads into the tools businesses already use.
Together, these updates represent the next step in building our AI-based advertising platform.
Ads in ChatGPT help people find what they’re looking for or discover something they hadn’t considered.
--- *Original report published by [OpenAI News](https://openai.com/index/reimagining-advertising-with-ai).*
