Why It Matters
The company additionally now allows its users’ assistants to contact other people’s assistants for managing certain tasks, by adding those users to a trusted network.
Overview
Text-based AI assistants are a hot market, with Instinct, Wajo, Town, Ollie, and Meta’s Muse agent, which launched last week, vying for users’ attention and tasks. San Francisco-based Instinct is one of the most popular of the lot, attracting huge investor interest at what is reportedly a $10 billion valuation. Instinct’s popularity may now grow even further, as it’s added a new calling feature that lets your agent place calls and act as a concierge.
Why It Matters
The company additionally now allows its users’ assistants to contact other people’s assistants for managing certain tasks, by adding those users to a trusted network.
Key Details
Meta’s Muse, another serious contender in this battle, has also done the same.
Instinct’s founder Noah Shinn announced on X that the buzzy startup’s new calling feature, Instinct Concierge, can do things like book restaurants that don’t take online reservations, get on your dentist’s cancellation list, or sort out problems with your cable bill.
The feature is rolling out in early access to some users, with plans to expand to all users in time, he said.
Your Instinct can now handle phone calls.Introducing Instinct Concierge – a white glove service meant to handle high-touch cases, such as making phone calls, high-end service booking, and more.
You’ll be able to book the restaurant that doesn’t take online reservations, get on… pic.twitter.com/vGVnAJ1MF1 Though Instinct is shipping fast, Meta’s Muse AI assistant is keeping up.
--- *Original report published by [TechCrunch AI](https://techcrunch.com/2026/09/17/rival-ai-agents-instinct-and-metas-muse-both-add-the-ability-to-make-calls/).*
