Why It Matters
Snap has also announced a new program called Specs for Enterprise, which allows the device to be integrated into corporate workflows.
Overview
When Snap debuted its long-awaited smart glasses, Specs, earlier this year, the reveal was not only underwhelming but also a genuine disaster. The glasses — which cost a whopping $2,200 and are vaguely reminiscent of scuba gear — inspired jeers online and calls for the company’s CEO, Evan Spiegel, to resign. The company’s stock subsequently nosedived.
Why It Matters
Snap has also announced a new program called Specs for Enterprise, which allows the device to be integrated into corporate workflows.
Key Details
Since then, Snap has clearly been looking for an opportunity to explain why Specs — a heavy, expensive piece of hardware that most casual consumers will probably be unable to afford — deserves to exist.
This week, the company had its chance to make that argument.
At an event in Los Angeles, Spiegel and other Snap executives unveiled a variety of new features and services connected to Specs.
The new updates seem clearly designed to help integrate the glasses into a broader array of digital activities and, in doing so, give Specs a clearer sense of purpose.
During Wednesday’s event, Spiegel shared details about a number of the new features.
--- *Original report published by [TechCrunch AI](https://techcrunch.com/2026/09/16/snap-tries-to-make-the-case-again-for-its-2200-smart-glasses/).*
