Why It Matters
Don’t miss out on high-impact leads, investor access, and a brand spotlight in Disrupt’s Expo Hall.
Overview
Meta announced on Wednesday that its social network and X rival Threads is rolling out new tools that will allow podcast creators to promote their shows, grow their audiences, and engage existing listeners directly on the platform. The news comes as X has also more recently been encouraging its creators to directly post videos on the platform, especially podcasts, to earn revenue and grow engagement. While Threads is not yet looking to host podcasts, it wants to make its platform a hub for posting and discussion.
Why It Matters
Don’t miss out on high-impact leads, investor access, and a brand spotlight in Disrupt’s Expo Hall.
Key Details
To start, Threads will display a podcast profile card and banner on a creator’s profile and in their posts.
Plus, when creators post episode links, they appear as tappable cards in the post, allowing users to easily listen.
The feature also lets podcast hosts directly post transcripts for listeners to read along with the episode, and they can tag featured guests, which displays a card related to that.
Users can save any of these posts, making it easy to listen to the episode at a later time.
Threads will additionally be able to send reminders to creators when their new episode drops to post on Threads, which could help boost their engagement with listeners.
--- *Original report published by [TechCrunch AI](https://techcrunch.com/2026/09/16/threads-new-features-let-podcasters-promote-shows-and-reach-listeners/).*
